Visual Identity Designer
B.A. Design Student at HSE Art and Design School
Art Director at Zerkalo Design Studio (2023–2026)
B.A. Design Student at HSE Art and Design School
Art Director at Zerkalo Design Studio (2023–2026)
I do branding, packaging, digital, print,
and whatever else shows up in the brief
and whatever else shows up in the brief
Arina Kozlova
Bazaar is a typeface inspired by the street typography and markets of Delhi. The letters appear suspended on bazaar threads, while a continuous horizontal line running through them transforms each line of text into a metaphor for a journey through India — noisy, vibrant, and unbroken.
A publication dedicated to the immersive installations of teamLab, a Japanese art collective known for creating interactive multimedia exhibitions that engage multiple senses. The book features custom storyboards illustrating the spatial experience of each installation, while thoughtful color grading enhances the emotional impact of the artworks throughout the publication.
"O" is a dairy brand from the Vologda region. The packaging features a tactile crumpled surface inspired by the imperfect beauty of nature, emphasizing authenticity and naturalness. The identity is built around the letter "O", a reference to the distinctive Vologda dialect and an important element of the region's cultural identity. The thickness of the letter changes according to the product's fat content, creating a simple yet scalable packaging system.
The museum is located directly on the production site, so the identity is built around the metal-casting process. At its core is an industrial grotesque typeface supported by a monospaced font. The graphic system is driven by the colour scale of heated metal and simplified factory icons that symbolise production.
The visual identity is inspired by the philosophy of life's small pleasures portrayed in Jean-Pierre Jeunet's Amélie. The brand is built around a visual language that feels as if Amélie herself created it: spontaneous hand-drawn illustrations, slightly abstract sketches, playful typography, and an intentionally flexible layout. Shifting text, rotating descriptors, and offset elements reflect the character's curiosity and spontaneity, while the packaging references traditional French patterns.
A tear-off calendar and design research project created for Eburet Studio that traces the evolution of industrial design through 365 chairs. Arranged chronologically, it spans from the iconic Vienna Chair to Eburet's contemporary furniture made from recycled plastic. The calendar was commercially launched and sold through the brand's official website.
Vmeste is a creative space in Saint Petersburg where the cultural theme changes every week. The identity is based on visual layering: multilingual stickers represent an evolving cultural dialogue while preserving a consistent visual system.
A visual identity for a traveling pop-up store that temporarily appears in different urban locations, turning each space into a destination. The identity is inspired by collecting and archival systems: every participating brand received its own custom stamp. Additional stamps were created for host locations and special events, allowing every edition to develop its own character while remaining part of a consistent visual system.
365 Chairs for Every Day:
From the Vienna Chair to Eburet
From the Vienna Chair to Eburet
Brand Identity for Amelie
Brulee Café, Saint Petersburg
Brulee Café, Saint Petersburg
Brand Identity for Item Pop-up
Store, Nizhny Novgorod
Store, Nizhny Novgorod
Brand Identity for "Vmeste"
Cultural Space
Cultural Space
"O" Dairy Products Packaging
teamLab Exhibition Catalogue
Brand Identity for the “Splay”
Metallurgy Museum in Cherepovets
Metallurgy Museum in Cherepovets
Bazaar Typeface
Illustrations
Brаnding
Brаnding
© 2026
